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Department of Mass Communication

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“It is our knowledge about ourselves that gives us a sense of humanity”.
The knowledge of our social, political and economical situation and it’s relation to us is very crucial in order to sustain peace and prosperity. But we need to utilise it wisely. We live in a world where communication is of essence and giving and sharing information to the masses in a correct manner is one of the most important responsibility. In this era of social networking, disseminating information conveyed has become a lot easier, but getting it conveyed in a right and honest way has become that much more difficult.
Understanding this, Babu Banarasi Das University (BBDU) has its own and independent School of Humanities and Social Sciences. The Bachleor’s course here aims to make the students aware of the responsibility that they would be taking over and pushing them towards making the world a figuratively cleaner and better place to be in.
Students are encouraged to stretch beyond the conventional business school program, excel in the fast-paced global economy, solve problems creatively and build consensus across diverse groups.

Course Details

B.A. (Journalism & Mass Communications)

School Name: School of Humanities & Social Sciences
Department Name: Department of Mass Communication
Course Length: 4 year
Session Start Date: July 2023
Course Type: Full Time
Eligibility Criteria: Minimum 50% in 10+2 or equivalent. Relaxation in qualification and reservation is as per UGC and State Govt. norms.
Programme Fee: Rs. 40,350 /- Per Semester-
Syllabus Click here to Download
Program Outcomes
PO1 Subject Knowledge: Knowledge of communication concept and theories. Developing knowledge of different scopes of communication, chronological perspectives and other related areas of media studies.
PO2 Media Importance and Roles: The existence of media in democratic society, importance of constitutional freedom of press and impact of media is context of General Knowledge and Current Affairs.
PO3 Trained and Industry-ready Professionals: Reinforcing the capabilities of a novice media aspirant by skill development, acquirement of knowledge of the present scenario of the industry standards including advertising, print media, television production, film making, public relations, social media management, desktop publishing, corporate communication, fashion communication, media management and many more.
PO4 Industry ready communication: Persuasive and effectual communication aptitude to conceptualize ideas and share thoughts, meaningful visualization of concepts and pragmatic proficiencies of communication in its various outlooks like verbal and non-verbal communication.
PO5 Technological Professionalism: Certified Competence to practice various communication technologies and capability to professionally inherit techniques to use various software for media content creation, using high end editing for various forms of broadcasting and printing platforms.
PO6 Research-related Skills: An academic temper of inquest and exploration for nurturing relevant and contemporary unanswered research questions in context to areas of media research with skill of problem solving.
PO7 Moral Values and Ethics: As a media aspirant, one has to apprehend the prominence of virtuous and moral values and its applicability in professional life. Learner to be consciously transformed into ultimate learner and consistently revise with contemporary knowledge updated skills and technological developments throughout the life time.
PO8 Leadership Skills and Managerial Qualities: To build learners fluent in numerous aspects of management being leaders. Producing the ability & boosting the qualities to be an effective leader. Enlightening key features in students to be idealistic leaders who shall stimulate the team to be progressive
PO9 Logical Thinking and Critical Analysis: To instigate power of Analytical reasoning and Reflective thinking with broadminded language productivity. The capacity to work critically well with out of the box, industry oriented reflective philosophy along with the talent to generate the intellect of cognizance of the society.
PO10 Social Responsibility: Creating mindset for uplifting oneself by socially driven ideas and concepts. Communication skills inspired for the welfare of the society by making a group, encouraging and instigating the team members to work up with cooperation to their utmost efficiency for social existence.
PO11 Personality Development: Grooming of one’s personality by eradicating the complexes within one’s lookout towards media. Discoursing on one’s own learning needs relating to recent and evolving areas of study, adapting the use of research, development and proficient materials including those related to new gateways of knowledge.
PO12 Creative Freedom: Provide liberty to think creatively beyond the boundaries as skill development for one’s disciplinary knowledge. Promote transferable skills to innovative frameworks identifying complications and issues and seek solutions to realistic glitches.
Program Specific Outcomes
PSO1 Shall procure fundamental knowledge of Journalism & Mass Communication and related study area being an empowered media professional enhancing leadership skills, persistent learner of ICT and adhering with ethics, moral values and social responsibility.
PSO2 Apply the theoretical media concepts wherever required, observe critical thinking in all areas of communication, develop a sense of creative satisfaction, ad herewith Industry standards and promoting strategies of personal and professional developments.

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