Department of Mass Communication

Dean’s Message

Dr. Jaycey Vikram

Welcome to the Department of Mass Communication at BBD University.

The past decade has witnessed transformative changes in media communications, fully realizing Marshall McLuhan’s vision of a ‘Global Village.’ Today, media transcends geographical, cultural, and temporal boundaries, influencing every aspect of an individual’s life, be it social, personal, political, or cultural. The line between local and global, real and virtual, has blurred, expanding the role of journalism and media with new societal responsibilities.

At Babu Banarasi Das University’s Department of Mass Communication, we are committed to nurturing media professionals who are adept at navigating this complex landscape. Our programs emphasize both intellectual rigor and technical proficiency, incorporating innovative pedagogy to balance theory with practice. This approach ensures our graduates are not just skilled but are also capable of creating meaningful, engaging, and thought-provoking content.

Our curriculum includes cutting-edge courses such as Corporate Communications, Blogging and Vlogging, New Media Technology, and Digital Filmmaking, tailored to meet the evolving demands of the media industry. Our state-of-the-art 4K studio and labs provide students hands-on experience in producing high-quality TV shows and podcasts, showcasing their creativity and dedication.

We are driven by a philosophy of emerging as leaders in communication education, fostering academic research of international standards, and forming strategic alliances with industry and global academic institutions. Our faculty, comprising both seasoned and young academics, actively contribute to national and international publications, pushing the boundaries of knowledge and practice in media communications.

About the Department

The School of Humanities and Social Sciences (Department of Mass Communication) began its journey in 2014 aiming to create media professionals who possess both intellectual and technical rigor of high caliber. The Department is well facilitated with Modern Curriculum based on current Media Industry Standards. The Department is equipped with Photography and News Studio for overall nurturing of the students. Generations of students at DOMC have developed their own abilities, elevating the media and communication sector as a result of its holistic pedagogy.

The department offers a wide range of courses in digital multimedia, digital technologies, cinema and television studies, communication theories, and cultural studies of communication.
Focus on mass media concepts, theories and professional practices amongst highly qualified faculties, make the students well versed with the ability to critically analyse things and make their mark in the competitive world. Our objective is to produce media entrepreneurs with bestowing knowledge in journalism and mass communication, preparing them to be leaders and best team mates for a remarkable career in media. Giving a unique emphasis on self-employability is one of the key development intents of our Department.
A comprehensive awareness of media practices as well as up-to-date knowledge, critical thinking, and media technology handling skills are the main goals of the course. The course places a strong emphasis on building fundamental skills and an understanding of communication across mass media, in all of its complexity, political dynamics, and technical advancements and changes.
The goal of the course is to increase students’ employability in fields such as public policy, audio/video production, higher education, and specialised fields outside of the media sector as well. The College is eager to take advantage of the outreach initiatives and programmes of the Government of India in the areas of knowledge application and skill development because some of the focal areas of the Course are also ones that are prominent on the national agenda. At the conclusion of Semester VI in the BAJMC Course and Semester IV in the MAJMC Course, a non-credit and required internship component is included to encourage interaction with industry and diversification into media and communication-related fields.
Our values, which are connected to our culture, are emphasized in our professional media education. It is receptive to human rights and secular principles in addition to social development requirements. We offer a unique space for recent graduates and postgraduates to learn about the media and connect with the global human race through effective communication in an interdependent society. We help students grow into mature adults who can truly “live and give worldwide, to not only to human beings but also to the nation.”

The Department of Mass Communication will establish standards for media education, research, extension, and training while utilizing cutting-edge technology to create a knowledge-driven information society that supports participatory democracy, human empowerment, and pluralism. Becoming a renowned institution for research, teaching, and developing ethical, social, and ecologically conscious human capital, all of which contribute to the success of the country

Our goal is to produce talented individuals who can satisfy the demands of modern mass media, redefining the future of journalism and the media in India. We seek to provide the media sector with those people who can assist the stakeholders in fostering a climate of freedom, sustainability, competency, and transparency.

• Select Films made by Department of Mass Communication
• Nominated Films