BBA – BUSINESS ANALYTICS (IN COLLABORATION WITH IBM)

Educational Objectives

BBA – Business Analytics is a three-year Programme in collaboration with IBM comprising of six semesters which aims at providing inputs to the students relevant to the business, industry and trade so that they can function in different organizations and face the challenges arising there from. Right from the beginning of the Programme, the focus is on providing relevant inputs through live case discussion/ analysis, simulation, Labs, Big Data handling etc. The Programme focuses on the development of the analytical skills in students and to provide them with opportunities to excel in the field of Business or Data Analytics. The structure of the Programme is designed in a way that students study the core courses from different functional areas of management that are made compulsory along with one course in each semester which consists industrial applications and will be taught by IBM Professionals.

INTRODUCTION

The courses of the programme are divided into six categories namely Core Courses (C), Discipline Specific Elective (DSE), Ability Enhancement Compulsory Courses (AECC), Generic Elective (GE), Skill Enhancement Course (SEC) and Open Elective (OE). In the Open Electives the student has an option to opt from various courses which are offered by other Schools of the University.

The structure of the Programme is designed in a way that students study the core courses from different functional areas of management that are made compulsory along with one course in each semester which consists industrial applications and will be taught by IBM Professionals.

A Research Project has to be submitted as part of the compulsory courses of sixth semesters.

Syllabus

PROGRAM OBJECTIVES (POS) OF BBA- BUSINESS ANALYTICS (IN COLLABORATION WITH IBM)

PO1	Management Knowledge: Students will acquire adequate understanding about management concepts and principles.
PO2	Business Analysis: Use the business and management knowledge gained to analyse the business problems and come up with viable solutions.
PO3	Communication: To impart knowledge to the students towards Business Communication for effective and Professional business management
PO4	Entrepreneurship: Build the entrepreneurship acumen.
PO5	Individual and Team Work: To inculcate the ability for leading a team and develop group behaviour in achievement of individual, group and organizational goals.
PO6	Regulatory Framework: To understand and discuss the broad legal and regulatory framework governing business activities.
PO7	Ethics: To recognize and solve business problems in an ethical manner for continuous development of business venture.
PO8	Technology Orientation: To develop competency in the use of technology in modern organizational operations.
PO9	Conduct Investigations: To stimulate an interest in research and its applications to find solutions for business problems.
PO10	The Business Leader and Society: To provide an environment that challenges the students’ mind through competitive education which emphasizes on inculcating values, thus transforming them into socially responsible managers and business leaders.
PO11	Environment and Sustainability: Understand the relevant issues of environmental concern and sustainable development.
PO12	Life Long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes.