BBA – BUSINESS ANALYTICS (IN COLLABORATION WITH IBM)
Educational Objectives
BBA (Business Analytics) is a three-year programme in collaboration with IBM, comprising six semesters, that aims at providing inputs to the students relevant to business, industry, and trade so that they can function in different organizations and face the challenges arising therefrom. Right from the beginning of the program, the focus is on providing relevant inputs through live case discussion and analysis, simulation, labs, big data handling, etc. The programme focuses on the development of analytical skills in students and provides them with opportunities to excel in the field of business or data analytics.
The courses of the program are divided into six categories namely Core Courses (C), Discipline Specific Elective (DSE), ability enhancement compulsory courses (AECC), generic electives (GE), skill enhancement courses (SEC), and open Elective (OE). In the open electives, students can choose from a variety of courses offered by other schools at the university
The structure of the programme is designed in such a way that students study the core courses from different functional areas of management that are made compulsory, along with one course in each semester that consists of industrial applications and will be taught by IBM professionals. A research report will also be submitted as part of the compulsory courses of the sixth semester.
| School Name: | School of Management |
| Course Length: | 3 Years |
| Session Start | As per Academic Calendar |
| Course Type: | Full Time |
| Eligibility Criteria: | A minimum 50% or equivalent in 10+2. Relaxation in qualification and reservation is as per UGC and State Govt. norms. |
| Programme Fee: | Rs. 60,250/- Per Semester |
| Syllabus | BBA-Business Analytics (session 2022-2023) BBA-Business Analytics (For First Year Students AS-2023-24 as per NEP 2020) |
PROGRAM OBJECTIVES (POS) OF BBA- BUSINESS ANALYTICS (IN COLLABORATION WITH IBM)
| PO1 | Management Knowledge: Students will acquire adequate understanding about management concepts and principles. |
| PO2 | Business Analysis: Use the business and management knowledge gained to analyse the business problems and come up with viable solutions. |
| PO3 | Communication: To impart knowledge to the students toward Business Communication for effective and Professional business management |
| PO4 | Entrepreneurship: Build the entrepreneurship acumen. |
| PO5 | Individual and Team Work: To inculcate the ability for leading a team and develop group behaviour in achievement of individual, group and organizational goals. |
| PO6 | Regulatory Framework: To understand and discuss the broad legal and regulatory framework governing business activities. |
| PO7 | Ethics: To recognize and solve business problems in an ethical manner for continuous development of business venture. |
| PO8 | Technology Orientation: To develop competency in the use of technology in modern organizational operations. |
| PO9 | Conduct Investigations: To stimulate an interest in research and its applications to find solutions for business problems. |
| PO10 | The Business Leader and Society: To provide an environment that challenges the students’ mind through competitive education which emphasizes on inculcating values, thus transforming them into socially responsible managers and business leaders. |
| PO11 | Environment and Sustainability: Understand the relevant issues of environmental concern and sustainable development. |
| PO12 | Life Long Learning: Acquire the ability to engage in independent and life-long learning in the broadest context socio-technological changes. |
PROGRAM SPECIFIC OBJECTIVES (PSOs) OF BBA- BUSINESS ANALYTICS (IN COLLABORATION WITH IBM)
| PSO1 | To prepare students to excel in industry /profession or postgraduate programmes through quality education. |
| PSO2 | To inculcate analytical skills in students so that they can critically analyses the business situations. |
