Programs - B. Tech (CSE-AIBC) with IBM

Course Details

School Name:	School of Engineering
Programe:	B. Tech (CSE) – Artificial Intelligence & Blockchain with IBM
Course Length:	3/4 year
Session Start Date:	July
Course Type:	Full Time
Eligibility Criteria:	Minimum 50% in 10+2 or equivalent. Relaxation in qualification and reservation is as per UGC and State Govt. norms.
Programme Fee:	Rs. 70,250 /- Per Semester-
Syllabus	Click here to Download

Program Details/FAQs

In today's fast-evolving media landscape, the demand for skilled, ethical, and industry-ready professionals is paramount. The B.A. in Journalism & Mass Communication at BBD University meets this need with a multidisciplinary, industry-driven curriculum that blends theory with hands-on learning in live reporting, newsroom simulations, digital content creation, and investigative journalism. This program fosters critical thinking, creativity, and leadership, preparing students for careers in print, broadcast, digital media, event management, advertising, and corporate communication. With media shaping society, responsible storytellers and innovative content creators are more essential than ever.

The Department of Mass Communication, School of Humanities and Social Sciences integrates traditional and contemporary teaching methodologies to provide a comprehensive media education. The curriculum blends theoretical foundations with hands-on training, incorporating lectures, newsroom simulations, live reporting, media production labs, case studies, industry workshops, and use of digital technology. Practical learning forms the core of the program, allowing students to develop critical thinking, communication strategies, and storytelling techniques through real-world projects, investigative journalism, and interactive discussions.

Assessment methods include continuous evaluation, content production assignments, newsroom presentations, media research projects, written exams, and viva-voce to measure students' understanding, creativity, and analytical skills. The university emphasizes experiential learning, research-driven studies, and industry collaborations to enhance academic quality. Additionally, the Internal Quality Assurance Cell (IQAC) ensures transparent evaluation processes and promotes modern teaching strategies for optimized learning outcomes.

The Department of Mass Communication, School of Humanities and Social Sciences offers extensive student support and resources to foster academic growth, professional excellence, and holistic development. Key support systems include:

Library and E-Learning:
The university provides a well-stocked central library along with an e-learning platform that offers digital resources, research materials, video lectures, and academic databases to enhance learning in journalism, media studies, and communication research.
Health and Wellness Services:
BBDU prioritizes student well-being with medical facilities, counseling services, and wellness programs. Yoga spaces and stress management workshops support students' mental and physical health, ensuring a balanced academic life.
Career Guidance, Internship, and Placements:
The Career Counseling Division and Training & Placement Cell assist students in securing internships and job placements through media industry collaborations, newsroom internships, corporate partnerships, and production house tie-ups.

Incubation and Innovation Centers: The Department encourages research and entrepreneurship through innovation labs and incubation centers, offering platforms like Academe, Samay Samvad, BBD Beyond Books, BBD Media News, Reel to Real Cinema, and Helping Hands, where students engage in media innovation, film production, podcasting, radio jockeying, and journalistic research.
Student Communities and Extracurricular Activities:
The department fosters community engagement and leadership through various student organizations, including NCC (National Cadet Corps), NSS (National Service Scheme), and Semiotics – The Media Student Forum. Students actively participate in national outdoor mega events like Sahitya Aajtak, News18 Adhiveshan, Film Festivals, and Jagran Samvadi, gaining real-world exposure.
Campus Facilities and Technology:
Students have access to Wi-Fi-enabled campus, a dedicated media studio for multipurpose use, 4K enabled machines with the latest broadcasting, filmmaking, and content creation technologies to support practical learning and professional skill-building. These resources empower students at the Department of Mass Communication to excel in media, journalism, advertising, and digital communication, ensuring both academic excellence and industry readiness.

Student life at the Department of Mass Communication blends academics, hands-on media experience, and vibrant campus engagement. Students actively participate in real-world media production, live event coverage, and digital content creation, shaping them into industry-ready professionals. They take charge of mega university events like Utkarsh (Annual Cultural Fest), Founder's Day (Star Nite), Alumni Meet, Convocation, and Ganesh Mahotsav. As official reel makers for institutional social media, they enhance digital engagement while managing LIVE transmissions of major events, gaining expertise in broadcasting, production, and execution. At BBD 90.8 FM, students work as Radio Jockeys (RJs), scriptwriters, and audio producers, honing their skills in radio production. Participation in NCC and NSS fosters leadership and social responsibility. Student welfare is supported through Grievance Redressal, Internal Complaints, and Anti-Ragging Committees. Academic growth is strengthened with a central library, e-learning resources, and media studios, preparing students for careers in journalism, digital media, and broadcasting.

For students aspiring to pursue a course in Journalism and Mass Communication, foundational reading materials should encompass core media concepts, journalistic practices, and evolving communication trends. Aligned with the Journalism and Mass Communication curriculum, here are essential books to explore:

Making Films – Behind the Scenes: A Journey Through Indian Cinema by Gulzar, published by Rupa Publications. This book offers a deep dive into the filmmaking process and is widely available in bookstores and online platforms like Amazon and Flipkart.

Journalism – Rangaswamy Parthasarathy's Basic Journalism by Rangaswamy Parthasarathy, published by Macmillan. A fundamental book for aspiring journalists, it is available in major bookstores and online for easy access.

Mass Communication – Mass Communication in India by Keval J. Kumar, published by Jaico Publishing House. This is a must-read for students looking to understand media theories and communication dynamics. Easily available online and offline.

Advertising – Advertising and Promotion: An IMC Perspective by S.H.H. Kazmi and Satish K. Batra, published by Excel Books. This book provides insights into the evolving advertising landscape and can be found on leading e-commerce sites.

Media Management – Handbook of Media Management and Economics by Anil Kumar and others, published by Academic Foundation. This book is ideal for students exploring media business strategies and is available in libraries and online stores.

New Media and Digital Media – Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media by Puneet Bhatia, published by Pearson India. A contemporary guide on digital media trends, it is widely available on Amazon and Flipkart.

Print Media – Newspaper Journalism: A Reader by S. K. Aggarwal, published by Mittal Publications. Available on Amazon and Flipkart.

News Reporting – Reporting India by Prem Prakash, published by Penguin Random House. Easily found in bookstores and online marketplaces.

Anchoring – Speaking for Success: Anchoring, Debating, and Public Speaking by Meenakshi Sharma, published by Rupa Publications. Available online and in major bookstores.

Software Skills

The Journalism and Mass Communication course equips students with essential software skills, including Premiere Pro, Final Cut Pro, and DaVinci Resolve for video editing, and Photoshop, Lightroom, InDesign, and Corel Draw for design and publishing.

Emphasizing open-source tools for editing and studio production, we also provide educational subscriptions to Canva, Envato, and premium writing tools for enriched learning.

News Anchor (Television & Digital Platforms)
Film and Television Actor (TV, OTT and Films)
Journalist, Reporters and Correspondents (Print, TV, Digital Media)
TV News Producer (Television & Digital Platforms)
Video Editors and Graphic Designers (Broadcast & Digital Media)
Photo Journalist and Photographer (Print Media, Entrepreneur, E-Commerce and Fashion)
Digital Content Creator (OTT, Social Media, Brand Communication)
Social Media Manager (MNCs, Govt. & Startups)
YouTuber and Influencer (Social Media)
Public Relations Officer (Corporate & Political PR)
Advertising & Brand Manager (Creative & Media Agencies)
Data Journalist (AI-Driven News & Business Analytics)
Film & Documentary Filmmaker (Streaming Platforms & Production Houses)
Script writer (Films/TV/OTT)
Media Entrepreneur (Startup/News Portal)
Radio Jockey & Podcast Host (FM Channels & Digital Audio Platforms)
Academician & Media Educator
Event Management Director

PO(Program Outcomes)
PO1	Field Knowledge: Apply the knowledge of Architectural Design, Drawing, Art, Sculpting, Crafts, structural dynamics and statics fundamentals and Laws pertaining to building byelaws and services required in simple and complex building projects, Economical aspects and an architectural specialization to the solution of complex architectural problems.
PO2	Problem Analysis: Conducting case and literature studies and analyze complex architectural problems reaching substantiated conclusions using principles of Architectural design, process of designing (case and literature study, research and conceptualization of designs).
PO3	Design / Development of Solutions: Establishing solutions for complex architectural problems and functional components or spatial arrangements that meet the specified needs and wants with appropriate consideration for the public amenities , services, health and safety and the cultural, societal and environmental considerations .
PO4	Conduct Investigations of Complex problems: Use of research based knowledge and research methods including methodology, analysis and interpretation of data, and synthesis of the information to provide valid conclusions.
PO5	Modern Tool Usage: Application of appropriate techniques, resources and modern architectural tools including BIM and CADD oriented modeling to complex architectural, structural and construction activities with an understanding of its advantages and disadvantages .
PO6	The Architect, Planner and Society: Application of contextual knowledge to assess societal, health, safety, legal and cultural issues and the consequent drafting of proposals relevant to the professional practice.
PO7	Environment and Sustainability: Understanding the impact of the professional field solutions in societal and environmental context and demonstrate the need for sustainable development and applying the same thereof.
PO8	Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the professional practice, as prescribed and regulated by regulatory bodies.
PO9	Individual and Team Work: To effectively function as a professional individual and as a member or team leader in diverse situations and in multidisciplinary settings.
PO10	Communication: To communicate effectively with the professional community and stake holders and with society at large. Be able to comprehend and write effective reports documentation.
PO11	Project management and finance: To demonstrate knowledge and understanding of profession, and management principles and apply these to practice to one's own work, as a member and leader in a team and to manage projects in multidisciplinary environments.

PO12	Life-long learning: To recognize the need for learning and develop an ability and skill to engage in a learning process in the broadest context of technological change in professional and technological realm.

PSO (Program Specific Outcomes)
PSO1	Apply the fundamental concepts of architectural designing to design a variety of build forms and spaces for providing meaningful and functional yet aesthetic spaces for public and private purposes.
PSO2	Select and apply cutting-edge architectural tools and software to solve complex Architectural problems.