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 In INCUBATION CELL

Overview: 

BYH (Build Your Health) is an AI-powered fitness app designed to help fitness enthusiasts track their workouts, monitor their diet, and optimize their health journey with the support of an AI assistant. It offers seamless tracking and insights to make fitness more efficient and personalized.

Products / Services offered

    • FREE FETURES
      • AI-powered health assistant providing instant health solutions.
      • Free workout plans & diet charts based on preferences (veg/non-veg).
      • Home workout plans for those who can’t afford a gym
      • Region-specific recommendations (Indian diet/workout plans).
      • Daily calorie & macro/micronutrient tracking
    • Premium features
      • Personalized daily health guidance with AI-driven plans.
      • Daily progress tracking with real-time adjustments.
      • Step-by-step assistances for consistent health improvement.
      • Adaptive AI model that evolves based on user progress & feedback
    • MARKET ANALYSIS
      Market Size & Growth

      • Global Digital Health Market: Expected to reach $660+ billion by 2025.
      • AI in Healthcare Market: Estimated to grow to $187 billion by 2030.
      • Fitness & Wellness Market: Increasing demand for personalized health /li>
    • Competitor Analysis
        • Existing Apps: MyFitnessPal, HealthifyMe, Noom, Freeletics.
        • Market Gap: Most apps lack AI-driven, real-time tracking & region-specific plans.

Target Audience

  • Fitness Enthusiasts: Looking for structured workout & diet plans.
  • Health-Conscious Individuals: Need nutritional guidance & tracking.
  • Budget-Conscious Users: Can’t afford a personal coach or gym.
  • Busy Professionals: Seeking time-efficient, AI-driven health solutions.
  • Regional Users: Custom plans based on dietary preferences (Indian, Vegan, etc.).

Marketing Strategy

  • Influencer marketing
  • Free features to attract user
  • Collab with athlete

MANAGEMENT

Founder and developer – Som yadav

Financial

1. Development Costs

  • Backend (Express.js, Flask, MongoDB, Firebase) → ₹2 lakh
  • Frontend (React Native, Flutter for cross-platform) → ₹2 lakh
  • AI Integration (Pre-built AI models like IBM Watson, OpenAI APIs) → ₹3 lakh
  • Cloud Hosting & Database (AWS, Firebase, IBM Cloudant) → ₹1 lakh – ₹3 lakh

2. Design & UI/UX

  • Basic UI/UX Design (Using templates or minimal custom design) → ₹50,000
  • Branding & Logo Design → ₹20,000

3. Marketing & Launch

  • App Store Optimization (ASO) → ₹50,000
  • Social Media & Influencer Marketing (Organic growth, minimal paid ads) → ₹1 lakh
  • Paid Ads (Google, Facebook, Instagram) → ₹1 lakh

4. Post-Launch Maintenance

  • Cloud hosting & server costs → ₹50,000
  • Bug fixes & updates → ₹1 lakh

Minimum Budget for Solo Development

I need minimum of 10-25 lakh rupees to build and launch this app

LAUNCH Date– 25 feburary 2025

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