Overview:
Founded by Shayan Rehmani in November 2024, is a dynamic lifestyle brand that brings the vibrant spirit of anime culture into everyday fashion, accessories, and soon, home essentials. What began as an anime-themed apparel store has rapidly evolved into a multifaceted platform for self-expression, targeting youth who are passionate about pop culture, trends, and individuality.
Operating via a Shopify-powered website, Skypiea.in ensures premium quality by sourcing directly from factories, followed by in-house branding, printing, and packaging—all while maintaining the lowest possible price point.
Products / Services Offered
Anime-Themed Apparel: Trendy and high-quality T-shirts, co-ords, hoodies, and more
Accessories: Mugs, keychains, tote bags, phone cases, caps, and collectible items
Gifting Combos: Curated sets for festivals, birthdays, and anime events
Lifestyle & Decor (Upcoming): Anime-themed wall decor, posters, figurines, and room aesthetics
Footwear (Coming Soon): Unique printed shoes, slides, and sneakers designed around anime characters
Every product is inspired by global anime trends, tailored for fans, and developed with emotional design elements for deeper customer engagement.
Creative Edge
What makes Skypiea.in truly different is its exclusive dedication to anime design and fandom culture. Each design is carefully selected based on global trends, current hype, and community demand, offering a deeper connection than generic fashion brands.
Market Analysis
The Indian youth market is experiencing an anime boom, driven by streaming platforms, social media, and cosplay events. Skypiea taps into this trend by becoming a one-stop destination for anime lovers, blending lifestyle, fashion, and utility products. With the addition of home and footwear categories, Skypiea will expand its audience beyond apparel, creating a complete anime lifestyle brand.
Competition
Main competitors include The Souled Store, Redwolf, and Bewakoof. However, Skypiea.in
stands out by:
Offering a more targeted niche with anime-specific themes
Managing the entire product lifecycle (sourcing to branding) internally
Building cross-category brand appeal: fashion, accessories, decor, and beyond
Planning to enter the wholesale and offline markets to boost reach
Platform
Currently selling via a secure and responsive Shopify store: https://skypiea.in
Launch Date
November 2024
Marketing Strategy
Operating with minimal marketing so far, but with high organic traction.
Next phase includes:
Anime influencer collaborations and cosplayer endorsements
Instagram and YouTube content: Reels, unboxing, behind-the-scenes
College pop-up events, fests, and local anime community tie-ups
Seasonal campaigns tied to anime releases and global fan events
Management
Founder & Creative Lead: Shayan Rehmani
Support Team: Small group handling orders, print setup, and packaging Freelance Designers: Working with anime illustrators (planned expansion)
Financials & Funding Requirement
To achieve the next phase of growth, Skypiea is looking for investment to:
Expand product categories (home decor, shoes, lifestyle) – 25%
Tech enhancements (mobile app, Shopify Plus, AR preview) – 20%
Build inventory & warehouses for faster delivery – 30%
Strengthen branding and packaging experience – 15%
Targeted marketing and retail campaigns – 10%
Financials required 30-35 Lakhs