Department of Mass Communication

Dean message

With immense pride and a honor, I welcome our ambitious students, esteemed faculty, and valued well-wishers who believe in the transformative potential of Media and Communication Studies to the Department of Mass Communication, BBD University. In an era where digital storytelling, AI-powered content creation, and cross-platform journalism are reshaping the industry, our mission is to nurture visionaries who break traditional barriers. The evolving media landscape presents unprecedented opportunities—whether as new-age journalists, influencers, podcasters, AI-driven video editors, prompters, or media entrepreneurs—empowering professionals with lucrative careers and pioneering entrepreneurial ventures. The Department of Mass Communication offers cutting-edge media training with 4K cameras, Wireless HD Technology, dedicated news studio, live HD transmission facilitation, digital photography studio, set designing facility , cinematic lighting, and training on industry-leading software for real-world expertise.

At the Department of Mass Communication, BBD University, we offer a dynamic, future-focused curriculum designed in accordance with NEP 2020. Our specialized programs, such as Media Convergence, Fashion Communication, Digital Photography, Podcasting, Social Media Influencing, and AI-Enabled Content Creation, blend theoretical rigor with experiential learning. Our cutting-edge 4K studio and digital media labs provide hands-on exposure, enhancing both technical proficiency and creative expression. With a distinguished faculty comprising accomplished academicians, media professionals, and industry leaders, we foster global collaborations, industry partnerships, and impactful research. By instilling entrepreneurial acumen, media management expertise, and strategic thinking, we prepare students to thrive in an ever-evolving media ecosystem. Whether you join us to learn, teach, or collaborate, we welcome you to a transformative journey where innovation meets storytelling and creativity fuels the future. Step into a new era of media —where narratives inspire, and ideas shape the world!

About the Department

The School of Humanities and Social Sciences (Department of Mass Communication) began its journey in 2014 aiming to create media professionals who possess both intellectual and technical rigor of high caliber. The Department is well facilitated with Modern Curriculum based on current Media Industry Standards. The Department is equipped with Photography and News Studio for overall nurturing of the students. Generations of students at DOMC have developed their own abilities, elevating the media and communication sector as a result of its holistic pedagogy.

The department offers a wide range of courses in digital multimedia, digital technologies, cinema and television studies, communication theories, and cultural studies of communication.
Focus on mass media concepts, theories and professional practices amongst highly qualified faculties, make the students well versed with the ability to critically analyse things and make their mark in the competitive world. Our objective is to produce media entrepreneurs with bestowing knowledge in journalism and mass communication, preparing them to be leaders and best team mates for a remarkable career in media. Giving a unique emphasis on self-employability is one of the key development intents of our Department.
A comprehensive awareness of media practices as well as up-to-date knowledge, critical thinking, and media technology handling skills are the main goals of the course. The course places a strong emphasis on building fundamental skills and an understanding of communication across mass media, in all of its complexity, political dynamics, and technical advancements and changes.
The goal of the course is to increase students’ employability in fields such as public policy, audio/video production, higher education, and specialised fields outside of the media sector as well. The College is eager to take advantage of the outreach initiatives and programmes of the Government of India in the areas of knowledge application and skill development because some of the focal areas of the Course are also ones that are prominent on the national agenda. At the conclusion of Semester VI in the BAJMC Course and Semester IV in the MAJMC Course, a non-credit and required internship component is included to encourage interaction with industry and diversification into media and communication-related fields.
Our values, which are connected to our culture, are emphasized in our professional media education. It is receptive to human rights and secular principles in addition to social development requirements. We offer a unique space for recent graduates and postgraduates to learn about the media and connect with the global human race through effective communication in an interdependent society. We help students grow into mature adults who can truly “live and give worldwide, to not only to human beings but also to the nation.”