School of Mass Communications
The Department of Mass Communication embarked on its transformative journey in 2014 with a vision to cultivate next-generation media professionals equipped with intellectual depth, digital fluency, and industry-ready technical expertise. Aligned with the dynamic media landscape, the department follows a cutting-edge curriculum tailored to emerging industry trends, integrating AI-driven journalism, immersive storytelling, and data-driven media analytics. With state-of-the-art facilities, including an advanced Photography Studio and a fully functional News Production Studio, the department fosters experiential learning, enabling students to develop hands-on proficiency in multimedia content creation, digital broadcasting, and cross-platform media strategies. Emphasizing an interdisciplinary approach, the curriculum spans Digital Multimedia, Cinema and Television Studies, Emerging Media Technologies, Communication Theories, and Cultural Studies, preparing students for the evolving media ecosystem.
Our pedagogy, rooted in critical media literacy and innovative problem-solving, empowers students to navigate the fast-paced digital media sphere with analytical acumen. Under the mentorship of distinguished faculty, students gain a deep understanding of media ethics, policy frameworks, and global communication practices, positioning them as thought leaders and changemakers. We emphasize fostering media entrepreneurs with a strong foundation in journalism and mass communication, aligning with the Atma Nirbhar Bharat initiative and the entrepreneurial spirit envisioned in NEP 2020.The curriculum is strategically designed to enhance employability across diverse sectors, including Digital Journalism, Public Policy, OTT Content Production, AI-integrated Media, and Social Impact Communication. A robust internship program embedded in the courses ensures real-world exposure, industry collaborations, and skill diversification, in sync with the Government of India’s skilling and outreach programs. Rooted in India’s cultural ethos and global perspectives, our department nurtures socially responsible media professionals who uphold democratic values, human rights, and ethical storytelling. With a forward-looking vision towards Vikshit Bharat 2047, we strive to create a generation of media leaders who can influence narratives, drive societal change, and contribute meaningfully to the knowledge economy. Our mission is to inspire students to “inform, innovate, and impact,” not only shaping the media landscape but also serving the nation and the world through responsible communication.
Vision
To bridge the gap between Planning, Design, Creation and Innovations by nurturing the young generation with education to change the face of our world’s tomorrow and that too for the best.
Mission
To provide an equal opportunity to the young generation for evolving their core competencies for building up their career as a world class business professional with broad based foundations, in depth knowledge and versatile personality to meet the challenges of global economy.
Programs
Ph.D (Journalism & Mass Communication)
School Notice
Department Highlights
Campus Highlights
FAQs
Why the school of Architecture under BBDU is considered to the best in India?
A: The school of Architecture under Babu Banarasi Das University (BBDU) is one of the top colleges in Lucknow. This college was established in 1999 and it comes up with 5 years degree course in Architecture which is affiliated under Uttar Pradesh Technical University as well as the Council of Architecture. When it comes to ranking this college hold one of the top positions in Lucknow. This college has several highly experienced and talented faculties which makes the college the best B.Arch College in Lucknow.
What are the eligibility criteria for taking admission in full time 5 years B. Arch program in BBDU?
A: For taking admission in 5 years B. Arch program in BBDU student need to pass 10+2 examination with Physics, Chemistry, and Mathematics in 50% and they have to qualify Aptitude Test in Architecture. This is the best B.Arch College in UP and if you want to pursue a carrier in this field then don’t miss this opportunity to take u admission in this course.
Which top companies provide placement to the students of the school of Architecture under BBDU?
A: The school of Architecture and Planning under BBDU is one of the Top B.Arch College in Lucknow and every year top companies like Adani, Mahindra, Wiztech, Sanskaar Properties, etc. come to this college of Architecture and Planning for recruiting the candidates. Thus students of this college can easily get a job in top companies of India through campus placement provided they must secure good marks in their exam and qualify the interview.
What course can you pursue after completing graduation in Architecture and Planning under BBDU?
A: You can pursue a Master in Architecture and Planning from this Top B.Arch College in UP once you complete your bachelor’s degree from this college. There are several other demanding course curriculums available here.